Part Time Babe Club
Limited Edition Artist Series Merchandise
Design a limited edition merchandise collection that speaks to PTBC’s ethos while also adding a personal artistic touch.
As a growing grassroots brand, the collection needed to feel intentional, collectible, and deeply aligned with their identity. The goal was to create pieces that members would wear both on and off the mountain, at the beach, and in everyday life, designs that felt authentic to the community.
The Project
Part Time Babe Club is a women founded, all-inclusive surf, skate, and snow collective rooted in community and progression. Founded in Mammoth, California, they’ve grown to host chapters across California, bringing women together through meetups, clinics, retreats, and events.
Their mission centers on accessibility, empowerment, and creating space for women in outdoor board sports.
Designing for the Babes
The first design leans heavily into coastal California energy. Women surfing are intertwined with poppy flowers and agave plants, grounding the artwork in natural, feminine strength and regional identity.
Existing brand elements are incorporated, including their signature lightning bolt and star motifs, and pink color pallete to maintain brand continuity while expanding their visual language.
The Approach
